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Many people look at billion-dollar companies as soulless things, rather than being human. As strange as it may sound, the typical billion-dollar company is only successful insofar as they understand the basic truths of being human. Engaging with people, partners, and clients is crucial to sustainability and reliability, as well as the success of the brand.
1. Be Legit
Think about the most successful entrepreneurs that you admire—they are the definition of legitimate. They have a following, they built their personal positive brand, write for big publications, have professional photos, and interactive websites. Show people you mean business and they will trust you.
2. Search Yourself
When you search your name on Google or Yahoo, what shows up? If you have MySpace photos, old YouTube videos, and a poem you wrote in the 7th grade popping up, you’re only hurting yourself. Although it may be great share your personal life with your friends and loved ones via social media, you don’t want to go too far and show the world. Keep clean profiles that depict you in your utmost professionalism.
3. Consistent Content
Content is king. Bill Gates was correct in 1996 and this is truer today than ever before.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
With telemarketing efforts getting stonewalled and advertising rarely receiving an equitable response to justify the considerable costs, content is at the heart of today’s marketing strategies. Businesses use blogs to demonstrate their own expertise, sell their service, and spread their name. However, the prosperity of your content is contingent upon the consistency of your posts and how different and powerful your posts are compared to others in the same field. These days, there are a ton of inspirational people who are all trying to do the same thing as you. It is crucial to optimize your content for searches. Simply put, make your posts look nice. Include key words; add elements of colors, voice, text presentation, sounds, and visual representation. Your content must be original and thought-provoking, and speaks to a broad audience.
4. Have A Good Legal Team
There are two professionals every business will require from its early stages: an accountant and a lawyer. An accountant, for obvious reasons, will help you organize your financial statements and will maintain a general ledger. Hiring a business attorney is crucial to provide vital assistance in every aspect of your business, from copyright and trademark advice to formal business incorporations, lawsuits, and liability. You will need a lawyer who can help you decide whether a corporation or a limited liability company (LLC) is the better way to organize your business, and will prepare the necessary paperwork to help you confidently start running your new company from day one.
5. Take Advantage of Every Opportunity to Network
It’s not just who you know, its who knows you. As an entrepreneur, you will come across new opportunities, people, partners, and clients, on a daily basis. You must program yourself to say yes to new opportunities, agree to a job despite the fact that it may not be worth your time. Go to an advent for work or a low-quality networking event, it will all pay off in the long run. Visibility is the first rule of networking. It may be uncomfortable at first, but in order to promote your business, it is essential to see and be seen.
6. Be Responsive
One of the simplest ways to build a positive brand is to help people. Respond to every voicemail, text message, and email. When someone stops you at a conference or networking event, do your best to help him or her. If you happen to miss a deadline or forget to return an email, sincerely apologize immediately. When you make a promise to yourself and to others to build a positive brand, keep your word. Do everything you can to ensure that you uphold a reputation of responsibility and reliability.
